Propoganda Techniques

There are two techniques that this brand used in their ad.  One of the techniques is bandwagon.  They use words like "together" and "us" when promoting their product.  Bacardi is a alcohol drink brand and they use bandwagon as a trick to promote their product.  Other technique they used was common man.  The video shows them trying to convince audience that we as people don't spend time enough together.  They push in using their product as we enjoy more time with our friends and family using the slogan "Get Together Project."  You can see their ad video here on facebook.